WhatsApp re-engagement message templates (dormant customers)
A customer who bought before and went quiet is worth far more than a cold stranger — they already trust you. The mistake is messaging them exactly like a stranger ('Hi, check out our new arrivals!'). A good re-engagement message references the actual history you have.
Reference their last order
Hi [name], it's been a while since your order of [last product] — hope it's been selling well! We just added [relevant new product / restock / price change] that pairs well with it, thought you'd want a heads-up.
Por qué funciona: Naming the exact product they bought proves you remember them as a person, not a contact-list entry — that alone raises reply rates versus a generic 'we miss you' message.
Low-pressure check-in with a real reason
Hi [name], no pressure at all — just checking in since [reason, e.g. a season is starting / your last stock was likely running low by now]. If timing's off, all good, just wanted to stay on your radar.
Por qué funciona: A concrete, plausible reason for the check-in (timing, likely stock level) makes it feel like genuine attentiveness rather than a scheduled drip email, which is what most dormant customers are numb to.
Win-back offer framed as loyalty
Hi [name], as a past customer we'd love to have you back — [X% off / free shipping] on your next order if you reorder by [date]. Just reply here and I'll set it up directly, no need to browse the catalog again.
Por qué funciona: Framing the offer as a returning-customer perk (not a generic discount) protects how the buyer sees themselves — and removing the friction of re-browsing the catalog is often what actually gets the reorder, not the discount size.
Responde así con un clic
Dentro de WhatsApp Web, Sellenca redacta respuestas como estas automáticamente: en el idioma del cliente, según tus precios y políticas, y con el estilo de cada vendedor.
Empieza gratis