WhatsApp mixed container & freight templates for general merchandise
In general merchandise, nobody buys a container of one thing. Every order is a puzzle of dozens of items that has to add up to a full container — and whoever helps the buyer solve that puzzle gets the volume. The freight conversation here isn't about rates; it's about cubic metres and who does the math.
Part of: General merchandise →Do the cubic math for them
Ran your list, [name]: it comes to [X] CBM, leaving about [Y] CBM empty in a [20ft/40ft]. That empty space costs you the same as full space. Add [suggested items] and you'd fill it — freight per piece drops from [amount] to [amount]. Want the topped-up list?
Why it works: Empty container space is money the buyer is already spending, so filling it feels free to them — and every item you suggest to fill it is an item they weren't going to buy from you.
Consolidate across suppliers
If you're buying [other category] elsewhere too, [name], have them send it to my warehouse and I'll consolidate — one container, one bill of lading, one customs entry instead of two LCL shipments. That usually saves [amount] versus shipping separately. Consolidation fee is [amount], still net positive for you. Interested?
Why it works: Offering to consolidate goods you didn't even sell sounds like a giveaway, but it makes your warehouse the centre of their supply chain — and the supplier who ships the container is the one who's hard to replace.
LCL vs full container, honestly
Straight math, [name]: your [X] CBM as LCL is [amount], about [amount] per CBM. A full [20ft] is [amount] — [amount] per CBM — but you'd need [X] CBM to fill it. So LCL is right for this order unless you can grow it by [X] CBM, at which point the full container is cheaper in total. Which way?
Why it works: Telling a buyer LCL is right for them — when it's true — costs you a smaller order today and buys the credibility that makes them believe you next time you say the container is worth filling.
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