WhatsApp out-of-stock reply templates
Out-of-stock is where sellers default to a flat 'sorry, sold out' — which just sends the buyer to a competitor. The buyer wanted a solution, not a status update, so the reply should always open a path forward: an alternative, a wait, or a way to be first in line.
Offer a close alternative
That style just sold out, [name] — but [alternative product] is very similar ([key similarity]) and actually [advantage, e.g. ships faster / slightly cheaper]. Want me to send photos so you can compare?
Why it works: Redirecting fast, with a real reason the alternative is good (not just 'also nice'), keeps the buyer in the conversation instead of giving them a reason to search elsewhere.
Restock date + reserve their spot
We're restocking [product] around [date] — I can reserve [qty] for you now with no payment needed until it arrives. Want me to hold it so you don't have to wait in line when it's back?
Why it works: A free reservation removes all the buyer's risk in waiting, and 'hold it so you don't wait in line' reframes waiting as a benefit (guaranteed stock) rather than a downside.
Honest no, but keep the relationship
Honestly, [product] won't be back for [longer timeframe] and I don't want you to wait that long — I'll message you the moment it's available if that works, or happy to help you find it in [alternative you don't carry].
Why it works: When there's truly no good short-term fix, honesty plus an easy way to stay connected (rather than a hard no) preserves the relationship for the next order instead of ending it.
Reply like this in one click
Inside WhatsApp Web, Sellenca drafts replies like these automatically — in your customer's language, grounded in your pricing and policies, and in each rep's own voice.
Start freeWhere the industry genuinely changes the advice — not just the wording.