WhatsApp custom order & OEM inquiry reply templates
Custom and OEM requests are the highest-margin work you'll get — and the easiest to lose money on. The trap is quoting before you know the spec, then eating tooling costs and revision rounds you never charged for. Scope first, quote second, and always attach the custom MOQ up front.
Scope before quoting
We do custom [logo/packaging/specs], [name] — happy to help. Three quick things so I can quote accurately: (1) what exactly needs customizing, (2) do you have artwork files ready, (3) target quantity? Custom MOQ is [qty] per design.
Why it works: Naming the custom MOQ in the same breath as the questions prevents the classic dead end where you spend an hour scoping a 50-unit custom job you'd never accept.
Quote tooling honestly
Here's the breakdown, [name]: unit price [price] at [qty], plus a one-time [tooling/plate/mold] fee of [amount]. That tooling fee only applies to the first order — reorders of the same design skip it entirely. Want the full quote?
Why it works: Separating tooling from unit price stops the buyer from thinking your product is overpriced, and 'reorders skip it' quietly makes the second order more attractive than switching suppliers.
Lock the artwork before production
Before we cut tooling: here's the digital proof [attachment]. Please check [logo placement / color codes / spelling] carefully — once you approve, this is exactly what gets produced, and changes after tooling mean a new [tooling fee]. Reply 'approved' and we'll start.
Why it works: An explicit written approval step is what saves you when a buyer later says the logo is wrong — and stating the cost of post-tooling changes makes them actually look at the proof.
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