Know which reply actually closed the deal.
Most tools guess attribution from a dropdown. Sellenca reads it from the conversation—matching the words your rep actually sent against the AI drafts and knowledge behind them.
Attribution from what was sent.
We compare the message your customer received against the AI draft it came from. When they match, the credit is earned—not self-reported.
Graded by confidence.
Every link carries a confidence score and the evidence behind it: how it matched, how many days before the deal, and the style that won.
Down to the sentence.
Credit flows past the reply to the opener that started the thread, the task that nudged it forward, and the knowledge that answered the objection.
Attribution closes the loop the whole system runs on: the replies and knowledge that actually win get surfaced first, so every rep’s next draft starts from what already worked.
Built-in coverage metric: see what share of won deals we could confidently attribute—signal, not guesswork.